Beringer Blass wine estate

Beringer Blass wine estate SWOT analysisStrengths- Strong brand name with many international brands- Second most producer of wine in the world- First mover advantage in quality products- High economy of scale by large scale of production- High rate of return by maintaining cost structure and high profit margin- Highest growth rate of the company- Many brands around the world- International expansion by merger and acquisitionWeakness- Return on capital employed for combined operations decreasing- Wine club revenue is falling- Business differentiation is limited to only alcoholic beverages- Employee motivation and management not specifically defined- Lack of cost reduction structure- Product and accessories features enhancement is slow- Lack Aggressive marketing and advertising campaign- Product localization is not well justified- Distribution network is some how dependent on other small companies- Only few countries has been targeted yetOpportunities- Premium wine consumption is increased every year steadily- U S market is the largest market in the world and also the most profitable- UK market has the highest growth rate and this market still growing rapidly through this market more revenue can be generated.Swot analysis image- Merger and acquisition with branded companies like southcorp can increase company's market share- Business diversification into related beverage like cold drinks and water- Business diversification can into whisky, vodka to capture more alcoholic market- Wine accessories business can be expanded to many other countries- Wine club can be started to other countries as now it is limited to only few countriesThreats- Wine consumption has declined in many countries like France, Argentina etc- Wine production in many countries is decreasing- As this product is controlled for ages above 21, many government changing laws on time...